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日期:2020-10-22 10:48

Linear Programming Models

Overview and Rationale

This assignment is designed to provide the students with hands-on experiences utilizing R

/ excel to optimize profits or costs via linear programming models in real-life applications.

You are provided with a business scenario and you are asked to create a model to optimize

profits and costs.

Course Outcomes

This assignment is directly linked to the following key learning outcomes from the course

syllabus:

CO1: Use descriptive, Heuristic and prescriptive analysis to drive business strategies

and actions

CO4: Incorporate general industry practices in end-to-end analytics development

cycles, including data management, data engineering, analytics modeling, optimization,

and strategic development

Assignment Summary

A Profit and Cost Model

A northern hardware company is studying a plan to open a new distribution center in

southeast. The company plans to rent a warehouse and an adjacent office, and distribute its

main products to the local dealers. The company has decided to initially start with four of

its main products: Pressure washers, Go karts, Generators, and Water pumps. The table

below describes how much each of the products will cost the company (including

transportation costs):

Item Cost (in Dollars)

Pressure Washer 330

Go-kart 370

Generator 410

Case of 5 Water Pumps 135

The company has set aside a purchasing monthly budget of $170,000 for the new location.

The selling prices (per unit) for each item are given in the table below:

Item Cost (in Dollars)

Pressure Washer 499.99

Go-kart 729.99

Generator 699.99

Case of 5 Water Pumps 269.99

Other than the budget, another of the company’s concern is the available space in the

warehouse. The warehouse has 82 shelves and each shelf is 30 ft long and 5 ft wide.

Pressure washers and generators each are stored on 5 ft by 5 ft pallets whereas each Go

Kart is stored on an 8 ft by 5 ft pallet. Furthermore, a 5 ft by 5 ft pallet is used to store five

cases of water pumps

For promoting its brand products, the company’s marketing department has decided to

allocate at least 30% of its inventory to pressure washers and Go Karts, and sell at least

twice as many generators as water pumps.

As a consultant, your task is perform a monthly analysis using a linear programming model

to maximize the company's net profit. Complete the following in a Word document and in

R. Submit both the Word document and the R/Excel file as attachments

1. In a Word document, write the mathematical formulation of the problem.

2. Set up the linear programming formulation in R/excel.

3. Use the LpsolveAPI/lpsolve in R/excel to solve the problem, and generate a report.

4. Describe the optimal solutions obtained in the Word document. These will consist of

the inventory level for all four products and the optimal monthly profit.

5. One of the decision variables has an optimal value of zero. Use the R report to

determine the smallest selling price for that item so that this optimal zero solution

value changes to a non-zero value.

6. In the word document explain whether, in addition to the $170,000 allocated to the

purchasing budget during the first month, the company should allocate additional

money. If yes, calculate the amount of additional investment do you recommend,

and how much should the company expect its net monthly profit to increase as a

consequence of this increase?

7. In the word document, explain whether you recommend that the company should

rent a smaller or a larger warehouse. In any case, indicate the ideal size of your

recommended warehouse in square feet, and indicate how much this change in the

size of the warehouse will contribute to the monthly profit.

Format & Guidelines

Submissions should consist of an R file/excel and a Word document. The report should

follow the following format:

(i) Introduction

(ii) Analysis

(iii) Conclusion

And be 1000 - 1200 words in length, not including the title page, and presented in the APA

format.

Rubric

Category Exceeds Standard Meets Standards Approaching

Standards Below Standards

R: Problem

Modeling &

Set-up

ALY6050-CO1

Completely and

concisely modeled

the problem in R for

each method

Accurately modeled

the problem in Excel

(or R) for each

method

Correctly modeled

the problem in Excel

(or R) for each

method, but the

model lacks detailed

insight into the

problem or the setup

is awkward.

Modeled the problem

in Excel (or R) for

each method, but

there are some gaps

in the problem

modeling and setup

R: Problem

Solution &

Accuracy

ALY6050-CO1

ALY6050-CO4

Efficiently obtained

correct and accurate

solutions in Excel (or

R) by using the

appropriate analytic

tools of the software

Obtained complete

and accurate

solutions in Excel (or

R) by using the

appropriate analytic

tools of the software

Obtained correct

solutions in Excel (or

R) using the

appropriate analytic

tools of the software,

but the application of

the tool is awkward.

Obtained a solutions

in Excel (or R) by

using the appropriate

analytic tools of the

software, but the

solution is not

complete.

Word/Report:

Problem

Description &

Introduction

ALY6050-CO4

Provides a thorough

and concise summary

of the problem

descriptions and

introduced the

problem using rich

and significant ideas

Provides an accurate

and succinct

summary of the

problem descriptions

and problem

introduction

Provides an accurate

summary of the

problem descriptions

and problem

introduction, but the

description is too

wordy or not

succinct

Provided a summary

of the problem

descriptions and

problem

introduction, but it is

inaccurate or

incomplete

Word/Report:

Description of

Problem

Analysis

ALY6050-CO4

Provides a thorough

and precise

description of the

analytic concepts and

theories used in

analyzing the

problem

Accurately describes

the analytic concepts

and theories used in

analyzing the

problem

Describes the

analytic concepts and

theories used in

analyzing the

problem, but

description lacks

appropriate detail or

precision

Describes the

analytical concepts

and theories used in

analyzing the

problem, but

descriptions are

incorrect or the

analytical concepts

and theories are

incorrect

Word/Report:

Description of

Conclusions

ALY6050-CO4

Provides conclusions

and results obtained

in the project using a

high level of critical

thinking and

reasoning

Provides relevant

conclusions and

results obtained in

the project that

reflect critical

thinking and

reasoning

Provides conclusions

and results obtained

in the project, but not

all conclusions or

results are relevant

to the problem or not

Provides conclusions

and results obtained

in the project, but

they are irrelevant

and reflect a lack of

critical thinking

Category Exceeds Standard Meets Standards

Approaching

Standards Below Standards

all conclusions reflect

good reasoning

Word/Report:

Writing

Mechanics,

Title Page, &

References

Completely free of

errors in grammar,

spelling, and

punctuation; and

completely correct

usage of title page,

citations, and

references. The

report contains a

minimum of 1000

words

There are no

noticeable errors in

grammar, spelling,

and punctuation; and

completely correct

usage of title page,

citations, and

references. The

report contains a

minimum of 1000

words

There are very few

errors in grammar,

spelling, and

punctuation; and

completely correct

usage of title page,

citations, and

references. The

report contains a

minimum of 1000

words

There are more than

five errors in

grammar, spelling,

and punctuation; or

the usage of title

page, citations, and

references are

incomplete; or the

report contains less

than 1000 words


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